When we said goodbye to 2019 and hello to 2020 we didn’t expect our world to be turned upside because of Covid-19. Online education and livestreams became the new standard and also podcasts increased in popularity. A perfect medium to interact with your audience in a different way besides other marketing activities. The addition of video took podcasts to a whole other level. The cameras from Avonic are able to produce high-quality video podcast on a small scale but also on production level.
What is a podcast?
A podcast is a contamination for iPod and broadcast and was used for the first time by its inventor Ben Hammersley who is a columnist for The Guardian and a BBC journalist. Podcast is all about audio. The main advantage of a podcast is that you are able to hear/learn about things that have your interest but you’re free to do things besides listening. Before Covid-19 many people were already listening to podcasts during their daily commute or while practicing sports.
Nowadays more and more people, brands and companies are creating podcasts in order to inspire people and also to stay top of mind in these crazy times. For companies and brands these podcasts are key in improving the relationship with their customers/followers. A great addition to their everyday marketing activities.
Why adding video to your podcast?
A video podcast simply is a podcast with a video element added to it. It goes by different names like videocast, vidcast and vodcast. The main advantage of a video podcast is that it creates a “behind-the-scenes” setting which make people more involved with your podcast.
It’s up to you how you want to broadcast/webcast your production. You can use multiple cameras and create the “Hollywood-like-experience” or you can use a single camera that gives a static image. In this static image you can see the podcast host and perhaps his guests. In most settings a single camera is being used for an overview shot.
People love to listen and learn while having the ability to do other things besides that. It allows people to use their imagination. But what people also like to have is a face that goes with the voices they hear. The interaction between a host and his guests, the non-verbal language, the expression on someone’s face. All having effect on how we process the information.
So why should you add video to your podcast? Creating a podcast setting already can be time-consuming. Adding one camera to it will not have a great impact on your podcast environment. But the advantages you get from it can be huge. You provide multiple options for someone to choose from.
What camera do you need for creating a video podcast?
Depending on the video podcast setup you want to create you can either choose one camera that does an overview shot of the complete studio and/or switches between presets or multiple cameras being controlled by someone besides yourself. If there is someone who is able to work with the controller, you are slightly working towards a broadcast/webcast. Our suggestions are based on a single camera that allow entry-level podcast recording.
One camera to capture all attendees
Capturing all attendees with one single camera is possible when you want to do a livestream as well as recording. Avonic offers two cameras that are perfect for the job and have a great price-quality ratio. The all-new CM22-VCU and the CM44-VCUC-B. Our cameras combine a high-quality image with a flexible and easy way of installing it.
CM22 Video Conference Camera
The CM22 is a plug & play webcam on steroids. Perfect for being close to a person but not to close. The CM22 camera has a fixed focus lens with 120° Horizontal Field of View (FOV) that delivers a crystal clear video even under challenging light conditions. A great advantage of this product is that you can simultaneously use HDMI and USB connections. This way you can place a small screen next to you and see the action while controlling it.
The CM22 is popular for multiple applications. Nowadays in hybrid classrooms we see the combination of multiple cameras to deliver an experience to students in which they really are involved during a class, independently from whether they are at home or in the classroom next to the one the teacher is in. The CM22 takes an important role in the complete setup because of its pricing and also quality.
CM44 Video Conference Camera
The CM44 takes your recordings/streaming to a whole different level. The CM44 is more versatile and delivers the PTZ function without losing image quality. Use a programmable control surface like for example an Elgato Streamdeck and you can easily switch between presets while hosting your podcast. This way you can add a high-quality video to your podcast and offer your viewer a dynamic viewer experience.
Taking your video podcast to a Hollywood-setting?
Depending on your budget and how professional you want to record your podcasts you can also choose for a true webcast setup using multiple cameras. This enriches your production significantly as you would be able to select multiple positions, angles and presets creating for instance nice zoomed in images when reviewing products. The ability to select the best shot of the person speaking creates a dynamic TV like experience and is only limited by your own creativity.
When you are well prepared, a setup with multiple cameras will allow you to record the podcast in one take. This saves you a lot of time editing your video afterwards and gives a high-end look and feel when streaming live to Facebook or YouTube. A great high-end video podcast for companies/brands that want to provide their audience with quality recording. The disadvantage with multiple cameras and presets is that it requires someone who is able to work with controllers like for example our CM-CON100 or the CM-CON300-IP.
An alternative to the Hollywood-setting can be found in one of the cameras from our CM70 series. A great article to read is how our PTZ cameras from the CM70 series are being used in online church service. A new update allows you to set the speed in which the camera switches between presets. Add audio via balanced input and in many cases, you now only need one single camera. Stream directly from the camera without the use of an external encoder or use the HDMI/SDI output when an encoder is needed. Connect it to Vmix, Wirecast or OBS and you’re good to go!
Know what to choose before you start
In the past years many integrators used the cameras from Avonic for the creation of video podcast or the addition of video to radio shows. From public broadcasters till regional broadcasters in Europe. You decide what you want to establish, and we deliver the cameras. Interested in creating the perfect setup for your video podcast or that from your customer? Contact your sales person through firstname.lastname@example.org and find out what options there are for you to install, record and/or stream your video podcast.